Influencers have more power over brands as a source of information for consumers. As influencer marketing aims to drive engagement, grow a community, and ultimately increase sales, you as a brand need expert advice in influencer marketing.
In this blog, we will talk about veteran influencer marketing experts. They are also familiar with other channels of marketing and communication and will help you to dive even deeper in influencer marketing.
#1 Neal Schaffer
Neal is a world-famous marketing professional helping both small and large companies on digital marketing, content strategies, influencer marketing, social media marketing, lead generation. In his website, Neal hosts Maximize Your Social Influence podcast along with blogs and social media services. He is also a university instructor for Social Media Marketing, Social Selling subjects in the US and Ireland. Schaffer is the author of four social media books, the last published in March 2020, The Age of Influence: The Power of Influencers to Elevate Your
#2 Sam Fiorella
Sam is a marketer, entrepreneur, adjunct lecturer for Rutger University, and mental health advocate helping young people. His blog covers influencer marketing, branding, social media, and customer experience. In his 30 years of experience, Sam helped companies in inbound marketing, lead generation sales, email marketing, and building CX.
He is also the co-author of the book, Influencer Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media. The book is about the growth of influencer marketing and its influence on sales.
#3 Madalyn Sklar
Twitter’s angel Madalyn is a social and digital marketer with 24 years of experience. She was ranked as #1 Social Media Power Influencer in Houston. She helps brands on building community. Instead of previously mentioned experts, her tips are especially useful to grow a community for influencers on Twitter. She shares her insights for the best practices on her #TwitterSmarter chat. Since its launch, the chat gained over 12 billion impressions. Her blogs and podcast cover tips for personal branding, content creation, community building, and optimizing Twitter.
#4 Shane Barker
Shane is an influencer marketing specialist and entrepreneur runs his own Shane Barker Consulting group. He worked as a marketing and sales director for digital and traditional businesses, consulting for Fortune 500 companies. As an influencer marketer, he touches several trendy topics, including content marketing, sales funnels, website conversions, SEO optimization in his blog, and podcasts.
#5 Kim Garst
Kim is a world-known digital marketer and ranked one of the Top 10 Women Social Power Influencer by Forbes. She worked for giants like IBM, Microsoft, Mastercard, became an international best-selling author, and she is also among the most retweeted marketers in the world. Gal has a wide range of marketing experience in content, social media, social selling, and currently added social media and brand influencer to her portfolio. Her educative blogs cover well-written for brands and individuals to build community in different social media platforms.
#6 Lilach Bullock
The founder of tech and marketing startups, Lilach is an SEO strategist, content marketer, and copywriter. She is also a digital and tech influencer ranked as one of the Top 20 Social Media Influencers by Forbes, Social Media Influencer of Europe, Amazon #1 bestseller on sales&marketing, and entrepreneurship categories. Lilach is also featured in leading business magazines such as Forbes, Content Marketing Institute, Telegraph, Guardian, and Social Media Examiner.
As influencer marketing is rolling out to every field business, expert opinion becomes vital for both influencers and brands. Listening to world-class experts will help you to be a goal-oriented and results-driven in your influencer marketing plan. Based on reliable market insights, you can manage content strategy and set KPI, and optimize sales funnels in the end.
