Top 6 Mistakes in Your Influencer Marketing Strategy

#1 Not Cherry-Picking an Influencer for your Marketing Strategy

Scrutinize the Influencer Followers

Analyze Previous Influencer Engagements

#2 Having No Primary Goal in Mind

  • To increase your own brand social media following.
  • To capture a new audience through brand awareness.
  • To drive sales and business leads.

#3 Failing to Measure Results in the Marketing Strategy

#4 Ignoring the Few Posts by Micro-influencers

#5 Sitting Back as Influencers take Center-stage

#6 Treating Influencer Marketing Strategy as Actual Sales




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