Top 6 Mistakes in Your Influencer Marketing Strategy

#1 Not Cherry-Picking an Influencer for your Marketing Strategy

Scrutinize the Influencer Followers

Analyze Previous Influencer Engagements

#2 Having No Primary Goal in Mind

  • To increase your own brand social media following.
  • To capture a new audience through brand awareness.
  • To drive sales and business leads.

#3 Failing to Measure Results in the Marketing Strategy

#4 Ignoring the Few Posts by Micro-influencers

#5 Sitting Back as Influencers take Center-stage

#6 Treating Influencer Marketing Strategy as Actual Sales

--

--

--

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

How to engage employees in a rebrand

How to increase the reach of tribal marketing with augmented reality

15 Steps of On Page SEO Optimization for Websites and Blogs

Digital Marketing World Forum (#DMWF) 2019 in Amsterdam

Top 5 Digital Marketing Trends in 2018

B2D: The No-BS Dynamics of Marketing & Selling to Devs

How to tell news and content marketing apart

Affiliate Oracle Review

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Keepface

Keepface

More from Medium

With so many different types of NFTs and projects coming up all the time, calculating the value of…

People Make Markets! Don’t Miss your Opportunity

Turbo provides tangible business outcome!

6 Steps To A/R Financing